Logotype

GainsGurus: Elevating Brand Identity with Unique Logo Design

The Brief
Design a logotype for company, which provide data-backed insights for making independent long-term investments.
My Role
Graphic Design

Overview

GainsGurus is a financial advisory firm that empowers investors by providing data to develop their own long-term investment strategies. Unlike offering ready-made stock recommendations, GainsGurus equips investors with the tools to achieve financial success.

Problem

GainsGurus needed a distinctive and memorable logo for various media platforms, including their website, app, billboards, and printed materials. The challenge was to create a unique design that stands out in a competitive market without borrowing existing ideas.

Solution

I designed a versatile logo for GainsGurus, provided in multiple formats (EPS, PNG, TIFF) and accompanied by a comprehensive guideline detailing its usage across different media.

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Logo versions, Colors
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Logo with grid
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Mobile app, Favicon, Typography
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Social Media posts

Design Process

  1. Brief:

    I began by understanding the project's basic information, goals, and client requirements. This step was crucial for aligning the design with the client's vision.

  2. Research & Analysis:

    I collaborated with a marketing expert to study GainsGurus' competitors and their branding strategies. We analyzed visual trends and the company's positioning, mission, and values. Understanding the target audience helped shape the desired brand impression.

  3. Conceptualization:

    Based on our research, I brainstormed and verbalized potential brand images. I aimed to create a logo that embodies the essence of GainsGurus and resonates with its audience.

  4. Creating an Outline:

    I sketched eight logo concepts by hand, each reflecting different facets of the brand identity. These sketches were shared with the client to select the top 3-4 options for further development.

  5. Finalization of Versions:

    Using Adobe Illustrator, I transformed the selected sketches into digital formats, adding details and selecting appropriate colors and elements. Client discussions helped refine these designs.

  6. Final Presentation:

    I created presentation versions of the logo, showcasing its application across various media like websites, products, documents, and promotional materials. After discussions with the client, we finalized the logo.

  7. Preparing for Launch:

    I developed a guideline document that included instructions for logo usage, color options, simplified versions for lower resolutions, and positioning options. The final logo and guidelines were delivered to the client in various formats.

Challenges

The primary challenge was designing a unique and memorable logo that accurately represented GainsGurus in a saturated market. It required a thorough understanding of the brand and a creative approach to stand out.

Result

GainsGurus received a distinctive logo that is easily recognizable and reinforces the company's image in the financial advisory industry. The comprehensive guideline ensures consistent application across all media, enhancing brand visibility and trust.

Tools

  • Figma
  • Illustrator